Zuri Smith is a purpose-driven strategic researcher based in New York City. She turns insights on human behavior into action for nonprofits, civic tech organizations, and financial institutions.

But when the night is fallin'

〰️

you cannot find the light

〰️

you feel your dreams are dyin'

〰️

hold tight

〰️

You've got the music in you

〰️

don't let go

〰️

you've got the music in you

〰️

one dance left

〰️

this world is gonna pull through

〰️

don't give up

〰️

you've got a reason to live

〰️

can't forget

〰️

we only get what we give

〰️

But when the night is fallin' 〰️ you cannot find the light 〰️ you feel your dreams are dyin' 〰️ hold tight 〰️ You've got the music in you 〰️ don't let go 〰️ you've got the music in you 〰️ one dance left 〰️ this world is gonna pull through 〰️ don't give up 〰️ you've got a reason to live 〰️ can't forget 〰️ we only get what we give 〰️

She also once was an ice-cream scooper, film developer, and soccer referee.

Featured case studies →

  • finEQUITY

    → Tech nonprofit working to restore financial dignity to people and families impacted by incarceration.

  • United Nations Federal Credit Union

    → Mission-driven federal credit union built to serve the people who serve the world.

  • Center for Scholars and Storytellers

    → UCLA-affiliated nonprofit translating psychology research into guidance for the entertainment industry.